With these versions of the Rolex Day-Date 36, Rolex brings an unexpected creative twist to one of its iconic models. By displaying a new emotion each day, the watch brings an element of spontaneity into the wearers’ daily life and allows them to invest the reading of time with their changing mood.

Rolex unveils three new variants of its Rolex Oyster Perpetual Day-Date 36, full of joy and energy.

Crafted from 18 ct yellow, white or Everose gold, these watches have adopted an original face. Rather than showing the day of the week, the arc-shaped aperture at 12 o’clock displays an inspirational keyword in English – ‘Happy’, ‘Eternity’, ‘Gratitude’, ‘Peace’, ‘Faith’, ‘Love’ and ‘Hope’. The window at 3 o’clock reveals daily one of 31 exclusive emojis in place of the date.

Entirely created using champlevé enamelling, the dial is striking for the depth and intensity of its gleaming colours and decoration. The motif is inspired by a jigsaw puzzle. Turquoise blue, red, fuchsia, orange, green and yellow pieces fit together on a single-colour background, each representing one of the key moments in life. The hours are marked by 10 baguette-cut sapphires in six different hues set according to the main colour of the dial, which is turquoise blue on the 18 ct yellow gold and 18 ct white gold versions, and orange on the watch in 18 ct Everose gold.

The new versions of the Rolex Day-Date 36 are equipped with calibre 3255, a movement at the forefront of watchmaking technology, enabling them to display a special keyword each day of the week and an individual emoji each day of the month, as well as the hours, minutes and seconds.

Like all Rolex watches, the Rolex Oyster Perpetual Day-Date 36 carries the Superlative Chronometer certification, which ensures excellent performance on the wrist.

Rolex began 2024 with its art in the right place. Its heart was also in the right place but what I’m really saying is that the heritage watchmaker put craft first, kicking off the year with a staggeringly beautiful limited edition Oyster Perpetual Day-Date 36 watch.

As the Vienna Philharmonic’s exclusive partner since 2008, Rolex has obviously remained quite close with the orchestra and is especially fond of its annual livestreamed New Year’s concert, which Rolex has been sponsoring since 2009.